The airport retail is a fast-growing, nuanced and insightful sector, where creativity, communication, emotional intelligence, cultural subtleties, and market distinctions play a huge role for brands and their sales and marketing excellence.
ANUGA, one of the biggest trade shows in FMCG, will take place in Cologne in less than a month. We had a blitz interview with several of our INTO colleagues to ask their opinion on how branding could help you stand out and differentiate during a trade show.
Despite the rumours of trade shows’ decline over the past years, they are alive and kicking. Still, exhibiting at a trade show is a huge investment and many question its value or ROI. As a business owner, you should know that the answer is in your hands. The key to success is called preparation.