Logo, fonts, colors, image style or even the design of infographics and tables, in short: all design elements of the corporate identity form the corporate design. It visually communicates the unmistakable core values of the brand and is therefore the visible expression of the corporate identity.
With brands it is just like with people: you remember those who are different. A characterful appearance gives your brand a strong impression among its target group and can be the decisive advantage in saturated markets.
With electrolytes and vitamins, Konterbrause reduces the consequences of a rough night. Thus, it is just consequent that it is positioned in the nightlife and the entire corporate identity is aimed at those who want to wake up the next day without remorse and hangover.
The company develops and manages large properties in Eastern Europe. The stated goal: common growth – for its customers and themselves. This is exactly what is reflected in the logo: two symbolised epicentres from which growth springs.
Prospitalia, a group of companies from Ulm, is a purchasing service provider in the medical sector and market leader in this field in Germany. The formation of Prospitalia as a buyer group allows companies to pay significantly lower prices for medical products. The visual brand identity communicates the basic idea of Prospitalia: the stylised „P“-mark within the logo conveys the message that the client is stronger within the purchasing community than individually.
Inkutec manufactures tailor-made containers for the storage and sterilisation of instruments and implants. The claim “Adaptive Engineering”, created by us, expresses this individualisation of products and is complemented by a flexible logo, which always maintains the same basic characteristics despite constant movement. High recognition value meets effective communication of the brand message.
Corporate design is not a matter of taste. So, please, do not ask your wife, neighbor or … We have clear principles when it comes to the visual representation of brands: