Activaid promises 100% regeneration of the body to be able to hit the ground running after a long night. In the dose of a shot, the miracle alga chlorella keeps what it promises. Declared to be a food supplement, the branding of Activaid faced special challenges – namely, the communication in compliance with the law throughout all verbal and visual content.
With Activaid, a brand name was created that is compliant with the German Health Claim Regulation and communicates the brand aspect of “Quick Help for the Day After” on point. In combination with its accentuated colours, an expressive visual appearance has been created that resembles its activating combination of ingredients. Moreover, its brand communication is easy-going and fun, while the elements on the packaging point out a clear hierarchy of information. So, now: Just twist the lid and get started for the day.