Land in Good Hands



agrion is the new challenger in the market of professional agricultural assets management in Bulgaria. The company was established as a merger of two major market players and became the second largest owner of agricultural land in the country.

The task

agrion decided to introduce a business model that was completely innovative in this industry: It started to offer unexpected offline experiences in a chain of retail offices throughout the country. INTO was assigned with the development of a distinguished branding programme that would contribute to the process of building up equity for the new-born brand.

The solution

In close collaboration with the client and with the commitment to bring the brand to life quickly, our team came up with the new name and positioning, the brand platform, the visual brand experience and a retail  concept that was implemented in 35 offices around the country.

* The architectural solution for the retail chain was accomplished in collaboration with Аtelier Serafimov Architects.

Weitere Informationen über dieses Projekt erhalten Sie von:
Dimitar Gavanski
Managing Partner, Strategy
Current projects


Prospitalia, a leading purchasing service provider for the German hospital industry, facilitates long-term competitive advantages for its customers and partners, providing security in a constantly changing and complex market.

Mehr erfahren ...


COMMAND CONTROL - an international event format that presents cybersecurity from a whole new perspective. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.

Mehr erfahren ...

Metzger & Sohn

Metzger & Sohn stands for unmistakable Tyrolean flavors. As a virtual selling point for alpine meat from Tyrol, Metzger & Sohn offers its customers a culinary world of flavors full of mountains, juicy herbs and cozy parlors.

Mehr erfahren ...

Münchner Bank

Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. 50 branches and about 500 employees in and around Munich, live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of the cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.

Mehr erfahren ...