The task
agrion decided to introduce a business model that was completely innovative in this industry: It started to offer unexpected offline experiences in a chain of retail offices throughout the country. INTO was assigned with the development of a distinguished branding programme that would contribute to the process of building up equity for the new-born brand.
The solution
In close collaboration with the client and with the commitment to bring the brand to life quickly, our team came up with the new name and positioning, the brand platform, the visual brand experience and a retail concept that was implemented in 35 offices around the country.
* The architectural solution for the retail chain was accomplished in collaboration with Аtelier Serafimov Architects.