The Joy of Travelling


Internet & Media

Biletix is a leading Russian full-service online platform for travel bookings. The company aims to provide optimal door-to-door transport solutions and to fully meet clients’ needs in terms of speed, safety and comfort.

The task

With the plan to open traditional offline travel agencies as well, the management decided to revise the whole brand appearance. Together with Solovieva Team (www.solovievateam.com), INTO Branding was commissioned to run a branding programme reflecting the joy of meeting friends and family, the excitement of discovery and the freedom of travel in a more modern and stylish way.

The solution

Taking the analogy of a simplified direction sign as a basis, INTO Branding has created a new brand mark and a colorful design system. Both the simplicity of the booking process and the trustworthiness of an industry leader have been visualized.

Weitere Informationen über dieses Projekt erhalten Sie von:
Dimitar Gavanski
Managing Partner, Strategy
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