After three successful years, casavi was looking to leave the “start-up phase” and scale its operations. As part of its goal to become more professional, INTO and casavi’s management team analysed and developed casavi’s fundamental brand values. Furthermore, we led the brand evolution and developed a new website.
After several workshops and an intense design phase, we positioned casavi with the key message “Comprehend. Change. Connect” for its upcoming growth stage. The company’s in-depth dialogue with customers and partners, and its fundamental value “being open in all directions” is now being communicated through a refreshed logo and a distinctive new design guide in all design applications.