After a change of ownership, the bank, which was back then still called VEM Aktienbank, realised that a thorough rebranding process was necessary. Joint workshops with the INTO Branding team gave insights on the future brand positioning highlighting its most significant strengths as well as the brand’s USPs: agility and a very personal connection to the customer.
Subsequently, INTO Branding developed and registered the new name »Dero Bank«, “dero” meaning »your« in Old High German. The accompanying design system is based on the relationship between Dero Bank and its clients. The logo comprises two small circles, representing this connection. The first circle stands for »you« (Dero), the second one for the bank. Overall, Dero Bank now presents itself as a modern, trusted and honest partner for the issuing business.