Your Bank

Dero Bank


As a reliable partner for the mid-sized sector, Dero Bank aims to find and implement tailor-made financial concepts for its clients. It is one of Germany’s most active issuing and investment banks and known for its attention to detail as well as for keeping its promises.

The task

After a change of ownership, the bank, which was back then still called VEM Aktienbank, realised that a thorough rebranding process was necessary. Joint workshops with the INTO Branding team gave insights on the future brand positioning highlighting its most significant strengths as well as the brand’s USPs: agility and a very personal connection to the customer.

The solution

Subsequently, INTO Branding developed and registered the new name »Dero Bank«, “dero” meaning »your« in Old High German. The accompanying design system is based on the relationship between Dero Bank and its clients. The logo comprises two small circles, representing this connection. The first circle stands for »you« (Dero), the second one for the bank. Overall, Dero Bank now presents itself as a modern, trusted and honest partner for the issuing business.

Weitere Informationen über dieses Projekt erhalten Sie von:
Florian Schubert
Partner, Design
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