At out first meeting, the topic of rebranding was still in the distant future while the management team focused on selective measures. We suggested to conduct a brand audit and to analyse the customer experience. Such a perspective aimed at enriching the sales process with valuable ideas. After a long collaboration, the founders agreed with our conclusion that the company offered high-quality products, but the brand did not actually embody this message which lead to a discrepancy that had an indirect impact on the sales processes.
INTO Branding suggested a rebranding solution that sharpened positioning and included the values of FlavourTech. It was an inspiring challenge to design for different markets from all over the world, to create relevance for wholesalers, retail brand manufacturers and purchasers in the international retail and to understand the dynamics of fast-paced consumer goods. In May 2018, the new visual appearance of FlavourTech was presented at the PLMA in Amsterdam.