During the years of its development, Galaxy has been recognised by the general audience as a retail company. This image, however, contradicted the company’s future course towards strategic retail investments. Furthermore, the visual appearance, created more than 15 years ago, was outdated and did not contribute to the company’s goals.
INTO was commissioned to develop all brand tools in a way that communicates the company’s new role and positioning, celebrates past and present projects and introduces a brand experience that corresponds to the attention to detail characteristic for every Galaxy project. The brand’s visual language – elegant brand mark, narrow-set color spaces, vivid photographs, minimal amount of text – allow the company’s works to speak for themselves.