Konterbrause

FMCG

Early Bird's Favourite!

Konterbrause, with its electrolytes and vitamins, effectively helps against hangovers after a night out. The body’s water balance and its minerals are restored, thereby reducing potential hangover symptoms. Konterbrause also contains numerous B vitamins to help normalise important body functions.

The task

Our friends at Konterbrause, the night owls Judith and Nico, asked us to design and implement a new brand identity for the revolutionary anti-hangover drink. It was supposed to create a distinguished and extravagant brand image and position the drink in a standalone market niche.

The solution

INTO developed a lively and colourful brand identity that that blends in perfectly with every party night. The brand appearance stands out due to its unconventional label design with varying motives from other soft drinks and lifestyle beverages. The new brand positions Konterbrause exactly where its target audience feels at home – in the nightlife.

More at www.konterbrause.de

Weitere Informationen über dieses Projekt erhalten Sie von:

Florian Ruta

Managing Partner, Design

Kontakt

Current projects

Prospitalia

Prospitalia, a leading purchasing service provider for the German hospital industry, facilitates long-term competitive advantages for its customers and partners, providing security in a constantly changing and complex market.

Mehr erfahren ...

CMD CTRL

COMMAND CONTROL - an international event format that presents cybersecurity from a whole new perspective. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.

Mehr erfahren ...

Metzger & Sohn

Metzger & Sohn stands for unmistakable Tyrolean flavors. As a virtual selling point for alpine meat from Tyrol, Metzger & Sohn offers its customers a culinary world of flavors full of mountains, juicy herbs and cozy parlors.

Mehr erfahren ...

Münchner Bank

Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. 50 branches and about 500 employees in and around Munich, live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of the cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.

Mehr erfahren ...

Questions about what we do? Want to get to know us better? Well then, we’d love to hear from you.

We advise and support our clients on any and every question about brand strategy, corporate design and brand management.

Quicklinks

Services About us Projects Contact us Privacy Policy