Our friends at Konterbrause, the night owls Judith and Nico, asked us to design and implement a new brand identity for the revolutionary anti-hangover drink. It was supposed to create a distinguished and extravagant brand image and position the drink in a standalone market niche.
INTO developed a lively and colourful brand identity that that blends in perfectly with every party night. The brand appearance stands out due to its unconventional label design with varying motives from other soft drinks and lifestyle beverages. The new brand positions Konterbrause exactly where its target audience feels at home – in the nightlife.
More at www.konterbrause.de