The Beer for the Here and Now

Onkel Bier


After 13 years of brewing experience, beer enthusiast Phillip Roberts turned his passion into a profession and started his own craft beer brewery. His driving force was not only his enthusiasm for beer but also the desire to walk off the beaten tracks in the brewing scene. Alas, a new star in the craft beer scene was born ...

The task

Phillip Roberts got in touch with INTO Branding with a clear idea and a revolutionary concept: To move away from the “Reinheitsgebot” and towards freedom, passion and unconventional kinds of beer. Quality is priority. INTO Branding supported him in the development of the concept, the design and, of course, the implementation of the corporate identity. Our goal was to create a warm, friendly and accessible brand that
communicates with customers at eye level.

The solution

ONKEL (“Uncle”) is a beer brewed for the good times in life. The types of beer are as varied as the tastes of beer enthusiasts. INTO Branding created a brand architecture that is down to earth while at the same time doing justice to the varieties of beers. ONKEL is the beer for the right moment.

Weitere Informationen über dieses Projekt erhalten Sie von:
Florian Schubert
Partner, Design
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