Rigeto

From entrepreneur to entrepreneur

Rigeto Unternehmerkapital (“Entrepreneur Capital”) invests private assets of entrepreneurs and entrepreneurial families in mid-sized businesses for their sustainable value appreciation. Rigeto focuses on investing in established medium-sized businesses from the DACH area that have a viable business model and operate profitably. Providing not just the capital needed, but also the required experience, the private equity firm considers itself to be a strong and trustworthy partner in the development of medium-sized companies.

The Task

Rigeto is a private equity firm founded in 2013. In a short time, it became reputable as a reliable ally for companies in quest of corporate succession, strategic realignment, group carve-out and growth financing. With quite unconventional companies under its portfolio belt, Rigeto required a rebranding that will underline its outstanding identity.

The Solution

We established a straightforward brand strategy with simplicity and a pinch of a surprising twist at its core. Carefully selected minimal but outstanding elements like the upside-down ®, are critical components in the design system. By coupling the bold typeface with the ownable upside-down ®, we brought elements of friendliness and swift provocation to the logo’s original essence. For us at INTO, it was essential to retain the core identity while formalising a unique brand positioning and differentiating points in an industry characterised by intense competition.

Rigeto

From entrepreneur to entrepreneur

The Task

The Solution

Current brand strategy and corporate design projects

Rigeto

Preu Bohlig

Afinum

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