Creating New Opportunities

TBC Bank

Finances

With more than 700,000 customers and 4,000 employees, TBC Bank is the second largest bank in Georgia. Since its foundation in 1992, the company has been expanding steadily. Recently, the discrepancy between customer experience and brand presence increased significantly, while the brand profile became more and more diluted.

The task

The commitment of INTO branding was aiming to elevate the brand profile of TBC Bank and simultaneously harmonize its visual appearance. Additionally, a new brand guideline book was to be created in order to ensure long-term applicability for all relevant media channels. Brand architecture and the usage of two alphabets represented particular challenges.

The solution

The harmonized design system developed by INTO branding is modern while keeping up the visual context TBC Bank is traditionally seen in. Using an extensive set of rules, the design system ensures a consistent and professional look – in print and online media as well as in moving images.

Weitere Informationen über dieses Projekt erhalten Sie von:

Florian Schubert

Managing Partner, Design

Contact

Current projects

Prospitalia

Prospitalia, a leading purchasing service provider for the German hospital industry, facilitates long-term competitive advantages for its customers and partners, providing security in a constantly changing and complex market.

Mehr erfahren ...

CMD CTRL

COMMAND CONTROL - an international event format that presents cybersecurity from a whole new perspective. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.

Mehr erfahren ...

Metzger & Sohn

Metzger & Sohn stands for unmistakable Tyrolean flavors. As a virtual selling point for alpine meat from Tyrol, Metzger & Sohn offers its customers a culinary world of flavors full of mountains, juicy herbs and cozy parlors.

Mehr erfahren ...

Münchner Bank

Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. 50 branches and about 500 employees in and around Munich, live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of the cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.

Mehr erfahren ...

Questions about what we do? Want to get to know us better? Well then, we’d love to hear from you.

We advise and support our clients on any and every question about brand strategy, corporate design and brand management.

Quicklinks

Services About us Projects Contact us Privacy Policy

INTO Branding
Brand Identity Management