Dedicated to Impress



TESY is the largest Bulgarian producer of electronic household appliances and combined electric storage tanks/water heaters. In the last decade of its rapid development, the company introduced the most innovative line in the world for glass ceramic coating of water tanks and expanded its presence to 33 countries on four continents.

The task

ТESY had started as a producer of electric storage heaters, but within a few years it had entered the market of complete solar systems, solar collectors, gas boilers, expansion vessels etc. Its original identity and positioning were clearly not reflecting the new course of the company, thus calling for a  general revision and update.

The solution

INTO helped TESY find a voice that conveys the energy and enthusiasm of the company’s on-the-go personality and speaks to the aspirations of its audience. We crafted a visual identity that combines the modern aesthetic of a passionate, dynamic European company with the idea of old-time professionals who value the attention to each tiny detail.

Weitere Informationen über dieses Projekt erhalten Sie von:
Dimitar Gavanski
Managing Partner, Strategy
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