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We take your challenges as our own. And we commit to solving them.

Good brand identity management isn’t about messaging egos – ours or yours. It’s about putting what’s right for the brand first. For every new challenge, we start off by asking those crucial questions getting us to grips with the details of current conditions – those of the brand, and those of the wider industry. Starting with this groundwork is the only way to find the proper solution.

We work concisely, think creatively and always strive for results that will last. With this in mind, we have a streamlined process, without the usual bureaucracy and administration. It’s all about getting quantifiable results in the shortest possible time.

Our design philosophy is also no-nonsense. We don’t just do pretty design. No, we do the right design, that is also pretty.

Analysis: We make a mark to your questions.

We don’t assume. We research. We uncover truthful and candid answers to questions like:

How do my competitors present themselves and communicate? Does my own idea of my business match that of my customers? How can my brand be better positioned? How could we tap into new markets? What are the specific challenges in developing a new brand in my industry?

Storytelling: A unique story. And a better one.

Today, products and services are becoming ever more homogenous. Emotive, value-based messaging is becoming increasingly important in communication. You can stand out from the competition if you find the right, unique brand essence. A distinct brand promise can give your brand a strong, memorable and ownable identity.

Achieving this can turn facts into feelings and brands into personalities. This is the key to purchase intention, customer loyalty and staff retention.

Design: Form over content? Never.

The way we decide to execute your corporate design will depend on your brand’s positioning. That’s the only way we’ll be sure to express your core values in an ownable, consistent way. We create integrated design systems that excite the eye, while remaining functional and iconic.

We are INTO

Everyone at INTO Branding has their own personal story. But we all have one thing in common: we know and love what we do.

Annekatrin Buhl
Strategy
Philipp Zwingel
Managing Partner, Strategy
Florian Ruta
Managing Partner, Design
Florian Schubert
Managing Partner, Design
Dimitar Gavanski
Managing Partner, Strategy
Thomas Heinemann
Partner, Strategy
Raya Drenski
Business Development
Carolina Malcher
Strategy
Susanna Pinnow
Strategy
Kristina Nifer
Design
Maria Horn
Design
Frank Bertele
Partner, Strategy (ext.)
Alexander Geurtz
Design
Isabel Schöpfer
Design
Izabela Markova
Design
Julian Wiesner
Project Management
Katharina Leonhardt
Copywriting
Robert Schweitzer
Web Development
Current Projects

Prospitalia

Prospitalia, a leading purchasing service provider for the German hospital industry, facilitates long-term competitive advantages for its customers and partners, providing security in a constantly changing and complex market.

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CMD CTRL

COMMAND CONTROL - an international event format that presents cybersecurity from a whole new perspective. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.

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Metzger & Sohn

Metzger & Sohn stands for unmistakable Tyrolean flavors. As a virtual selling point for alpine meat from Tyrol, Metzger & Sohn offers its customers a culinary world of flavors full of mountains, juicy herbs and cozy parlors.

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Münchner Bank

Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. 50 branches and about 500 employees in and around Munich, live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of the cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.

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