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Pure Flavour

FMCG

The Full Taste of Life

Pure Flavours are high-quality food aromas. They are calorie-free, highly concentrated and have a harmonious taste profile. This has a great advantage: Healthy dishes with little sugar or fat are often perceived as too monotonous. With a few drops of Pure Flavour, the food or drink can easily be refined with intense taste.

The task

The Munich based start-up had to face an outdated brand appearance dating back to the foundation of the company. After a rapid growth, the initial design proved to be not enough professional and was limited in its universal applicability.

The solution

In close collaboration with the founders of Pure Flavour, INTO Branding created a holistic company appearance with a new logo, which clearly shows the essence of the product. In addition, the design system includes a specially crafted corporate font and a set of additional visual elements. Due to a set of clear design rules, The Pure Flavour team is able to create ads and social media posts in-house with consistently high design quality. Labels for new flavours can now be produced internally with our simple and professional design templates.

More at www.pure-flavours.com

Weitere Informationen über dieses Projekt erhalten Sie von:
Florian Schubert
Managing Partner, Design
Kontakt
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